SWOT Analysis

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One of the most used business analysis tools is the SWOT analysis. The SWOT analysis tool looks at the Strengths, Weaknesses, Opportunities and Threats to the current and future organisation. One then uses the resulting SWOT analysis to decide where to focus the organisation’s energy. For example, the opportunities identified might be so good that the organisation might pivot and produce a different product to the market, based on its untapped strengths.The SWOT analysis is not the four-dimensional graphic – it is the properly thought out paragraph that supports the recommendations for the organisation’s future


My book helps you think about the SWOT analysis and how to present the SWOT analysis for maximum effect. After all, any tool is only as useful as the hand that wields it. The pages also give the team leader and team guidance on doing the SWOT analysis in a group.

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